Investing in a social media package is a great way to save money, create consistency and generate an ROI, but what does it include?

Social media is one of the most popular and powerful forms of content marketing today. It enables you to establish your online presence as a brand, showcase your expertise and potentially reach 57.10million active UK social media users. For context, that’s almost 85% of the population.

Pitch done. Now, it’s time to talk about the importance of a social media package and what to expect in one.

Most of you reading this will already understand the value of having an online presence, but you may not have the time or knowledge to do what’s required to utilise the best channels.

That’s where social media marketing agencies (like us 😉) offering brilliant packages come in.

Handing your social media needs to external professionals as a part of a monthly retainer can free up your time and take your business to new exciting heights. You’ll also know exactly where you stand financially month in and month out. Allow me to explain.

What is a social media package?

Simply put, a social media package is a selection of products and services that help people promote their business on social platforms.

These packages often include the management of social media profiles using the expert knowledge of external professionals that some business owners don’t acquire.

Social media packages provide many benefits, including:

• Saving time and money
• Improving overall social media performance, enhancing brand recognition and trust
• Helping brands/businesses stay on top of the latest trends and changes

The bottom line is that when you invest in a social media package, you are investing in a service to help you stand out and attract more clients or sales.

What is included in a social media package?

Every social media package will differ depending on the agency you speak to. However, some of the main components you can expect, include:

• Social content creation – creating images, video content, and writing the supporting content
• Posting – scheduling and organisation
• Monitoring – replying to comments, messages, mentions, etc.
• Social ad management – managing social media ads, including the creation and targeting
• Analysis – monthly reports looking into the strategy and its success and areas of improvement

A great (and fair) one will develop a bespoke deal based on your business needs.

Things to consider when choosing a social media package

By now, you have probably already realised that social media can improve brand awareness and build trust among new and existing followers.

But before you invest in social media management for your business, there are things to consider to ensure you aren’t taking risks or putting your hard-earned cash into the wrong hands.

Consider your company and its values

Branding is the pinnacle of any business.

So, before you put your company online, you should consider your products, services, and overall personality for cohesion.

Once you have established the basis of your social presence, you can decide what social media content best fits your company values and disposition. And that can be:

• LinkedIn personal branding
• Social media management (on Facebook, TikTok, Instagram, Twitter, and LinkedIn)
• Facebook Ads
• LinkedIn advertising services

Each platform has its way of working, with unique quirks and assets to offer.

Therefore, you might find that some platforms fit your business values better than others.

What are competitors doing?

A great place to start before choosing a social media package is to research your competitors and others in your industry.

When developing a social media strategy, one of the first steps is to conduct a detailed competitive analysis. This type of analysis provides information on:

• What platforms your competitors use
• How their audience is engaging on each of their channels
• What’s working for them/not working

And whilst each business’s social media package will be different, it’s handy to learn from other companies successes and failures before jumping in with two feet.

Who is your audience?

Knowing your audience and understanding the different types of social media users is paramount for choosing the right social media package for you.

Social media works best when an audience is engaged and interacting.

After all, what’s social media content with no engagement?

We suggest you evaluate what your audience will want to see and pick apart their demographic, as this will help you get to grips with what you need from social media packages.

What channels are best to use?

Each social media channel is unique with its personality and favoured content types.

Understanding what social platforms you need to target your audience and fit your desired type of content will benefit your account’s performance.

Social media is less about business and more focused on where your ideal customers spend most of their time and then picking your platforms based on that.

This will then, in time, drive more business.

Once you have considered these four things, you are going in the right direction for selecting the best social media package to push your business to new heights.

How much do social media packages cost?

Social media packages can cost as little as £100 or as much as £1,500 per month.

It all depends on what social media marketing agency a brand chooses, the number of platforms they look to use, the strategy, and the input required.

Like most things, quality often comes with a cost.

So, keep this in mind when approaching different agencies to find the best price to fit your needs and business expenses.

Learn more about our social media management packages

At Content Chef, we will fire up your social channels and help you grow your business with our social media management services. It’s part of our winning recipe.

Whether you’re a restaurant looking to generate more bookings or a consultant keen to acquire more clients, we always make content the core ingredient of your marketing strategy.

And as a small but mighty social media marketing agency in Cheltenham, we have the knowledge and skills to make social work for you.

So, what are you waiting for? Get in touch to learn more about our tailored social media management services. We look forward to hearing from you. 📞📩

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Written by Daryl Charman & Holly Ostle