And so my

Can or can’t?
A story which
could inspire you.

The Lost City of Z, villa retreats and my first steps into full-time freelance copywriting with Content Chef. Learn why these things could inspire you to make a positive change for yourself in 2018.

For those of you that are unaware, I’ve officially opened Content Chef for full-time business. This includes freelance copywriting, social media management and content marketing consultancy for business in Bristol, Gloucestershire and beyond.

However, I just wanted to rewind a couple of steps and tell you how I got to this stage. Hopefully, it will help you reflect on your own decisions this year and potentially inspire you to make some important changes of your own moving into 2018.

It all began around 9.31 pm last week

After a long day at work, I decided to unwind and watch The Lost City of Z for about the third time this year. For those who haven’t seen it, the story focuses on the British explorer, Percy Fawcett, and his early 20th century adventures into the Amazon. It was there where he discovered evidence of an advanced civilisation that may have once inhabited the area.

Yet, despite receiving ongoing ridicule and ignorant petulance from scientific establishments, he continued to return to the jungle so that he could rightfully prove his claims.

Without ruining the ending, it was this idea of persistence and willingness to do something that Percy Fawcett truly believes in which
really resonated with me.

Okay okay, my personal journey may not involve public scrutiny and great tales of exploration, but I do believe there is an underlining moral in which we can all take great solace in.

The real risk in life

Following on from the harrowing events I experienced in Las Vegas last month, I’ve been using this time to reflect on what I truly want in life. 

It all started with my burning desire to write as a child. From the outset, when I wasn’t playing football, you’d usually find me scribbling down short stories on pieces of my Dad's invoice paper. In fact, my bedroom was notorious for having sheets and sheets spread across the floor. Or as my Mum liked to say: “a death trap”. 

My point is, I love to be creative. I designed this website, learned how to make computer games when I was 11 and often spent hours drawing and rendering pictures in my teens. Content Chef is the vision and embodiment of my love for all things creative. And now I see it as an opportunity to share it with business owners who want to achieve more from their marketing.

Sure, I’ll be the first to admit, since I first announced my decision to go freelance, I’ve had a couple of ‘glass-half-empty’ comments.
The two most common ones were: “freelance copywriting is very competitive”, and “self-employment, that’s a big step.”

Granted, those comments are very true and do serve a purpose. However, for me, this is a matter of opinion. As a person, I feed off positive energy and try to surround myself with people (or indeed clients) with the same passion. That’s why I work with young and ambitious start-up companies like Percy Stride

I believe the biggest risk in life is not taking one at all. After all, how will you ever know what you can achieve if you never try?

As my Dad always said, there’s no such word as ‘can’t’. That’s exactly why I want to step into the world of full-time freelance copywriting. I know I have the experience and an unquenchable thirst to succeed. Content Chef encompasses this.

Recognising  your dreams

Hand on heart, when was the last time you thought about what you want to do with your life? I’ll hazard a guess and say most of you probably said, “I wish”, “I’d love to do that” or even used a ‘TBT’ hashtag on Instagram within the last week.

The chances are, if you haven’t used these recently, you’re not thinking big enough. Or if you have, what are you doing to make them a

Don’t get me wrong, I’m not pretending to be an old wise freelance copywriter, I just believe life should consist of trying the unknown. Or as author Sue Fitzmaurice once said: “You must go on adventures to find out where you truly belong.”

You see, there is no risk in my next adventure. For I know, if it doesn’t work out, I’ll embark on my next one.

Life is about finding those key drivers or “I wish” moments and making them a reality. I challenged myself to work from home before I was 30 so I could be around my dog Monkey all the time and live wherever I please. I’m 27 and it’s happened.

My next goal is to make Content Chef a success, so I can buy my parents a villa abroad for them to retire in. I have no real interest in
buying my first property for myself, they come first. (You’ll have to ask me on a date to find out the rest of my life goals!)

Joking aside, Percy Fawcett’s adventures to the Amazon rainforest are living, breathing examples that should inspire us all to start
taking the necessary steps to achieve our personal goals today.

Making Content Chef a success and buying that villa are mine, what are yours? 

Looking for blogs, copywriting, social media management services or general content advice? Email us at or call 07817 306215 for a free quote.
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