• Daryl Charman

4 reasons why you should hire a freelance copywriter

Updated: Oct 1, 2019

Whether you need an SEO copywriting expert to help improve your Google ranking or want to inject some life into your social media channels, discover 4 reasons why hiring a freelance copywriter could be the smartest decision you make all year.

When it comes to writing, I come across many marketing agencies and businesses who try to cut corners. However, to create compelling content, you need a specialist. But why?

For starters, a recent article by SMS marketing provider, Textlocal, recently revealed that a consumer's attention span has markedly decreased in just 15 years, dropping from 12 seconds in 2000 to 8.25 seconds in 2015. To put that in layman's terms, a goldfish can focus for longer than us (9 seconds)!

With that in mind, you need to make every word count. No fluff or jargon, just pure quality content that generates results. And that's where a freelance copywriter comes in...

Achieve the results you want

The beauty of hiring a quality freelance copywriter is that they know what works and what doesn't in your industry.

In fact, those who invest in professional content achieve nearly six times more conversions than their competitors. And while content marketing costs 62% less than outbound marketing, it still generates more than three times as many leads. (Hubspot.)

A casing example is with social media. Getting one of your marketing employees to look after this side of your business is a rookie mistake as it can stunt your year-on-year growth.

Sure, any man and his dog can generate followers and likes nowadays. But do they know how to substitute the 'pretty' stats and replace them with pure sales? After all, 200 likes with a low number of clicks on Facebook is no match for 5 new customers worth X amount of pounds in revenue.

Be on trend

To generate organic traffic, your content needs to move with the times and adhere to Google's SEO guidelines. Freelance copywriters will create compelling pieces of copy that are Google-friendly.

Blog writing is also a vital means to generate traffic via search and across social media platforms. Putting together a top-performing post requires an expert who stays in touch with social trends and has a knack for whipping up irresistible headlines.

Save time

In an ideal world, you'd be able to cover all operations at your business or agency . However, there simply isn't enough time in a day. A freelance copywriter can give you the time to take a lunch break and to focus on other areas of the business.

Simply send a brief with a deadline and you'll receive a high-quality piece of content with all the bells and whistles attached.

Cut costs not quality

If you want to achieve a strong ROI, don't cut corners on content creation. Ask yourself: if you require neurosurgery, would you be happy if a nurse performed the procedure? In other words, a marketing assistant may work in the same sector, but they most likely don't possess the same creative flair and literary skill set a professional copywriter has. And then there's the issue of bad grammar and spelling mistakes!

Hiring a professional copywriter can also help you save money too. Here at Content Chef, I pride myself on delivering a highly effective and inexpensive option for businesses and agencies.

Instead of employing a content writer, marketer or copywriter on a permanent basis, you can use my services as and when you need them. No permanent costs or pension schemes to worry about. I offer competitive rates on an hourly and daily basis. Or if you want content delivered on a weekly basis, I can even draw up a bespoke weekly package for a set fee. This could include anything from social media management to blog writing.

For more details on my Bristol-based copywriting services, get in touch with me today.

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