Direct Mail

Recruit 24/7

Our role
SEO Copywriter
Email Marketing Expert
Client type

Driving sales with a unique lumpy direct mail campaign for a top recruitment agency in Lincoln.

Recruit 24/7 needed to drum up some more business during a quiet period. However, instead of following conventional digital marketing methods, we took a more traditional approach with this leading recruitment agency.

We produced an anonymous lumpy direct mail campaign containing a letter and a remote-control car. As the hook, the recipient had to book a free consultation with the agency to receive the remote for the toy car. The client assembled a dream list of 25 cold prospects. 11 of them got in touch within 24 hours of receiving the lumpy piece of mail.

The results:

  • £10k + worth of business
  • 614.29% ROI
“What an inspired campaign. I can’t believe how much business we’ve generated from a remote-control car. We’ll have to go bigger next time!”
Director of the company