The copywriting statistics don’t lie. Discover why copywriting is important in helping futureproof your business. 

Copywriting is more than just writing a few words on a page.

Great copywriting will reflect the highest quality content with added value that enhances the overall appearance of a business to future and existing customers.

It’s the cornerstone of any successful business and content marketing strategy, giving you a voice and presence in your respected field.

But with the rise of AI and tighter budgets to consider, hiring a human copywriter might not be at the top of your priority list. That’s until now…

The benefits of copywriting (in numbers)

Copywriting statistic #1

Incredibly, 74% of website users pay close attention to the quality of spelling and grammar. An obvious spelling mistake could cost you a potential customer.

However, you can change this thanks to AI-driven tools like Grammarly, which checks over your copy to avoid any mistake that might put off potential leads.

A juicy copywriter can spot a spelling mistake from a mile off too. (Hint, hint. 😉)

Copywriting statistic #2

Would you watch a movie in the cinema if the trailer was rubbish? No. Of course, you wouldn’t.

So, why would a customer view your email or visit your website if your email subject line isn’t catchy or enticing?

The average person receives 126 emails daily, so you must make yours count. But how can you do this?

• Personalisation
• Don’t include the word newsletter (statistics show that email open rates go down by almost 19% when this word appears in the subject line!)
• Keep it short (max 9 words)
• Spark curiosity
• Use power words
• Ask questions

 Copywriting statistic #3

“Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” ~ Sir Richard Branson.

Powerful and clever writing speaks to everyone because it is easy to digest, read, and understand.

Complex words interrupt the flow and distract the reader and undermine the main point you are trying to make.

That’s where the power of a copywriter can come into play.

Copywriting statistic #4

Quality content attracts the right audience to your business. To be able to write quality content, you must:

• Be intentional in what you write and have a clear call to action (CTA) in mind
• Use the correct formatting for readability
• Do thorough research
• Add your perspective to make topics unique
• Use multimedia content

Copywriting statistic #5

SEO optimises your visibility online.

Therefore, more people will see your business, increasing traffic whilst improving your chances of generating more leads.

To improve your SEO, we suggest you:

• Research competitors’ keywords
• Use keywords sites – like SEMrush and Answer The Public
• Speed up your website load time to improve SEO
• Patch up broken links
• Use graphics and visuals (don’t forget to include keyword-focused alt tags on every image)
• Use authoritative outbound links

Copywriting statistic #6

A great email subject line says what your message is about in a short and catchy way.

No matter how well-crafted and professional your email campaigns might be, they are worthless if your receiver doesn’t even open the mail.

So, what can you do?

Try using EMOJIS. (😲)

56% of brands using emojis in their email subject lines showed a higher unique email open rate.

Something as simple as adding an applicable emoji can trigger a higher response rate and it fits in with mobile phones better.

Believe it or not, the ‘smiling poop’ emoji (💩) got the highest read rate when used in email subject lines. So, there you have it, sometimes sh*t sells.

Copywriting statistic #7

Creating content that is tailored and relevant to individuals will help you speak directly to each user’s interests and needs.

Ultimately, personalised call to action prompts are more effective in driving conversion rates.

By showing your audience that you understand their needs, you can establish trust and build stronger relationships with new and existing customers, improving your business.

To personalise your CTAs effectively, try:

• Using data to inform your strategy
• Offer value
• Make it easy to understand (no complex words!)
• A/B test different options
• Tailor the message as much as possible

Do you need an expert copywriter to make your life easier?

Now you know the copywriting statistics, you need to find the right one for you. And luckily for you, you’ve landed on a site with the best team of copywriters.😉

As a leading copywriting and digital content marketing agency in the UK, we have a proven track record of turning words into profit.

Get in touch today to find out more about our copywriting services.

Written by Holly Ostle